Developing an effective digital marketing strategy to promote your brand is essential. However, many people approach digital marketing like they are advertising on the internet of yesteryear, using outdated websites and ignoring new digital platforms. Brand owners and marketers must understand that the growth in mobile technology and social media has changed online marketing. This means that you must take the time to update your digital marketing strategy to stay competitive.
Your Only Online Presence Is Your Website
The first sign that you have an outdated digital marketing strategy is if your only online presence is a website. If all you have is a website to promote your brand, you are likely missing out on reaching many potential customers. Brand owners have to invest in new digital platforms to reach their target audience. This means finding out where your digital audience is and how to connect with them. For example, YouTube has become the second largest search engine after Google. Therefore, it’s possible that some of your target audience is using YouTube to research brands, instead of Google searches. Make sure you develop content on multiple digital platforms so your entire target audience can find you.