Email Marketing & Automation

Grow and Generate Loyal Customers Through An Integrated Email Marketing Strategy

Services

  • Strategy Development
  • List Management
  • Subscriber Segmentation
  • Content Creation
  • Email Marketing Automation
  • Template Design
  • Monitoring & Analytics

Process

  • Research
  • Strategy
  • Setup & Creation
  • Optimization
  • Analysis & Reporting

Gathering data and demographics on your current email list is important to create the most effective email marketing strategy.

Audience Research & Data Collection


Gather as much relevant data about your audience through the use of email sign up forms. Information that can only be used to segment and personalize emails should be used in order to make the sign up process quick and simple.

Most recipients spend less than 5 seconds viewing an email, that is why it is so critical to have a sound email marketing strategy to engage recipients.

Analyze Goals and Build Strategy


Define the focus of the email marketing strategy in order to give users a single cohesive voice throughout all communications. Too many different calls to action in one campaign can hurt your user retention.

At Rigel Marketing we structure and design your email marketing campaigns geared towards business goals and the audience.

Email Design


The end goal for most email marketing campaigns is to generate clocks and drive traffic to your site. It is imperative that the design grabs the subscriber’s attention and has a clear call to action that drives clicks. Having a consistent design and strategy will help increase those clicks and ultimately increase conversions for your business.

There is so much clutter with email marketing, we ensure that email campaigns are geared towards specific segments with unique messages that addresses subscriber's needs.

Optimization


Our ultimate goal with any email marketing strategy is geared toward increasing click-through and open rates through segmentation and personalization. Constant optimization helps to find the perfect look and feel to maximize these KPIs.

Finding the optimal time and frequency to distribute your campaigns increases the efficiency of any email marketing strategy.

Reporting and Analysis


Every email list is different from the next. There is no one-size fits all approach to email marketing so it is important to study and analyze all of the data collected in order to drive results. Our approach is to constantly improve upon current campaigns so that business goals are met or exceeded.

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