Paid Media/PPC

Reach The Right Audience At The Right Time With An Efficient Paid Media Strategy


  • Google AdWords Management
  • Facebook Ads Management
  • Bing PPC Ads Management
  • Shopping Ad Creation
  • Landing Page Optimization
  • Strategy Development
  • Budget Planning
  • Text and Display Ad Creation
  • Monitoring & Analytics


  • Exploration
  • Strategy
  • Setup & Creation
  • Optimization
  • Analysis & Reporting

In the exploration stage we learn about the client's entire business to set a foundation for all other stages of the paid media campaigns.

Project Brief

Work with client to understand business goals for the present and future to build a strong foundation for success.

Target Discovery

Define a clear set of targeted consumers to reach with your campaigns based on age, location, habits, and previous touch points with your business.

Paid Media Audit

Discover and analyze current paid media performance based on ad copy, landing pages, and current stats.

Competitive Analysis

Determine areas of opportunity and risk based on keyword research and business analysis.

Keyword Discovery

Build targeted keywords for paid media campaigns aligned with current and future business goals outlined in the project brief

At Rigel Marketing we build a comprehensive paid media strategy before work on any paid media campaign that outlines measurable business goals and deliverables.

Paid Media Strategy

Define all paid search, display, PPC advertising, remarketing, shopping, and social media advertising campaign options along with landing page recommendations, ad copy, targeting options, and budget.

Measurable Goal Plan

Outline measurable short-term and long-term goals to evaluate campaign performance.

At the setup and creation stage we work with the client to design the ad copy and images to seamlessly compliment the landing page to drive results.

Content Creation

Create/adjust website copy based on the paid media strategy to reflect the target keywords and audience found during the exploration phase.

Website Coding

Any necessary coding that needs to be completed on the website to ensure top level success is completed. This can include changes to meta descriptions, images, internal links, or anything that would support the understood objectives.

Ad Creation

Based on the paid media strategy create a set of ads that may include text-based, image-based, or video ads targeted towards the defined target audience with short-term and long-term goals in mind.

At Rigel Marketing we continually monitor our client's paid media campaigns to discover the most efficient blend of ads, landing pages, and bids.

Short-Term Adjustments

Daily or every few days we analyze campaigns to look for improvements in bids, ads, and landing pages based on the paid media strategy and goals.

Campaign Adjustments

Weekly we look at the overall scope of the campaigns and make tweaks based on trends that are starting to form. All of this is done to find the greatest efficiency.

Clients receive regular reporting that includes full analysis of campaign performance, KPIs, and goal tracking. Along with reporting, Rigel Marketing ensures that thorough analysis is done to find the most efficient avenues to reach client goals.

Monthly Performance Report

Analyze and report performance of all active campaigns relative to current and future business goals.

Quarterly Review

Full and unfiltered overview of campaigns along with adjustments to be made to current project based on the results.

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