Search Engine Optimization

Capitalize on the immense benefits of a higher search engine ranking with a sound search engine optimization plan

Services

  • SEO Audit
  • Keyword Research and Analysis
  • SEO Strategy and Planning
  • Content Creation
  • Blog Management
  • Webpage Optimization
  • Backlinks Overview

Process

  • Exploration
  • Strategy
  • Setup & Creation
  • Analysis & Reporting

In the exploration stage we learn about the client's entire business to set a foundation for all other stages of the search engine optimization (SEO) project.

Project Brief


Work with client to understand business goals for the short-term and long-term to build a strong foundation for success.

UA Overview


Suggest areas of improvement on the site for performance based on user experience and navigation.

SEO Audit


Discover and analyze SEO performance based on analytics and onsite/offsite factors.

Competitive Analysis


Determine areas of opportunity and risk based on keyword research and business analysis.

Keyword Discovery


Define targeted keywords for website optimization aligned with current and future business goals outlined in the project brief and opportunities found in the SEO audit.

At Rigel Marketing we build a comprehensive search engine optimization strategy that outlines measurable business goals and deliverables for the short-term and long-term.

On-Site Strategy


Determine actionable plan to implement changes to the website code and content to optimize for search engines and usability.

Measurement Planning


Document goals to evaluate campaign performance in the short-term and long-term.

Off-Site Strategy


Determine link-building opportunities through directories and potential partners that aligns with the client’s timeline and goals.

Content Strategy


Define a content schedule to be used for the website, outreach campaigns, press releases, and social media.

With SEO it is important to have a steady strategy with endless content and influencer outreach. With the ever-evolving world of SEO we make sure your strategy and content is in line with best practices.

Content Creation


Regularly create website copy based on the social media strategy to reflect the target keywords and audience found during the exploration phase.

Social Media


Encourage social network audiences to share/discuss content related to a client’s website and business.

Public Relations


Create and spread information about the client’s business using news, industry channels, and press releases in order to increase exposure of content and links back to the website.

Influencer Outreach


Contact potential influencers found during the exploration phase with the goal of publishing content on their websites that include links back to the client’s website.

Clients receive regular reporting that includes full analysis of SEO performance and possible adjustments in following months in order to achieve documented goals.

Monthly Performance Report


Analyze and report performance of search engine optimization relative to current and future business goals.

Quarterly Review


Full and unfiltered overview of search engine optimization progress along with adjustments to be made to the current project based on the results.

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